UPMC – Tomorrow Anthem Working closely with Grey & Townhouse, and Prettybird director Jodeb, we designed the visual language for all UI, holograms, and graphic elements throughout this four-spot campaign. We produced, animated, and composited all VFX as well.   UPMC is a leader in advanced medical technology and our goal was to ground this imagined near future in a way that didn’t distract from the humanity of the underlying theme and visually supported the notion that many of these advances are closer than we think.